A PR campaign for Wellcome Collection’s incredibly curious audience
Wellcome was making its collection more accessible to the public by building an amazing new spiral staircase to connect every floor and every gallery making access easier – the downside is the building will need to close for up to one year.
A positive message and a positive comms campaign was required not only for current visitors but for press and new visitors. Our intriguing design deployed the spiral schematic to emphasise the breadth and depth of the collection whilst remaining true to the “incredibly curious” positioning.