KPMG is a global network of professional services firms providing Audit, Tax and Advisory services employing 174,000 people and operational in 155 countries.
KPMG Spectrum is a new technology based business offering tailored capabilities, tools and insights. Intelligence generated from the software solutions (third party governance, operating efficiencies, technology, tax and regulatory compliance) will enable organisations to make impactful decisions that sustain and drive growth and solve business issues.
Emulating the very foundations of the business, we delivered a launch identity for KPMG Spectrum that is different, disruptive and experience-led. Only recently launched it has triggered exceptionally positive reactions from existing and prospective clients for such a market-disrupting business.
Funded by four of the UK’s leading publishers including Penguin Random House and Harper Collins the objective of this consumer brand was to move Amazon book purchasers to a more trusted peer-endorsed supplier.
Using the book-club strategy, the functionality of this brand provided book-lovers with topics and groups of like-minded people to ensure any recommendations were real, valuable and not an algorithmic nuisance.
We were briefed to create a name, brand and microsite to target “young career starters”.
We challenged the brief with a bigger solution which BAFTA embraced. We have been retained since since 2010. During this time we have overhauled their brand architecture, their digital engagement strategy and delivered a full suite of clearly named, branded and targeted channels through effective UI and UX design. In the process we have migrated dot org to open CMS, we've increased their brand footprint and developed a full suite of brand guidelines for international affiliates whilst keeping a member and governance board involved and onside with some major communications changes.
Recent projects include the new brand and website for Bafta 195, the social media campaign to launch and promote Bafta Breakthrough Brits in association with Burberry and the internal comms campaign to announce the new building plans to open up and extend Bafta’s flagship premises.
We created the original “Bone Daddies” restaurant brand - the iconic Daddysan – marking the offer from renowned chef Ross Shonahan communicating the positioning “if you don’t like ramen, you don’t like rock ‘n’ roll and you don’t like beer, you can f-off!” Our next task was to create a brand system for multiple venues.
Each venue has its own unique food concept and with that is the need for a unique brand identity, at the same time creating a portfolio that increased consumer awareness and investor interest. Using the Daddysan as the brand endorser, identities have been created for Flesh & Buns, Shakfyuyu, High St Kensington and Old Street.
Established in 1903, this heritage brand, by Royal Appointment needed a re-think for the 21st Century.
A brand new wealth management company required a brand new corporate identity
A new business with extensive experience of managing wealth at some of the worlds biggest financial companies decided to offer an independent service. A new name and corporate identity that communicated this high calibre business was required.
A brand refresh for this sympathetically restored original 19829 gin palace
After the authentic restoration of this original 1829 gin palace a sympathetic refresh of its brand identity was required.
An elegant identity for this very British seasonal produce specialist
A brand new restaurant in the centre of ‘Noho’ asked The Council to deliver its identity.
Our simple, yet elegant solution focused on the core proposition “British food, using the best seasonal, specialist and wild produce from around the UK”. A traditional logotype, combined with a simple illustrative style and subtle colour palette is at the heart of this identity and is delivered consistently across all collateral including web, menus etc.