We created the original “Bone Daddies” restaurant brand - the iconic Daddysan – marking the offer from renowned chef Ross Shonahan communicating the positioning “if you don’t like ramen, you don’t like rock ‘n’ roll and you don’t like beer, you can f-off!” Our next task was to create a brand system for multiple venues.
Each venue has its own unique food concept and with that is the need for a unique brand identity, at the same time creating a portfolio that increased consumer awareness and investor interest. Using the Daddysan as the brand endorser, identities have been created for Flesh & Buns, Shakfyuyu, High St Kensington and Old Street.
Billed as ‘Europe’s first social ping pong club’, with no track record and investors requiring a return. The pressure on this innovative leisure destination was immense.
We took the team at Bounce on their journey from concept to reality. The venue launched to great success, topping the table of Time Out London’s top pastime picks and breaking all predictions on visitor numbers and revenue.
We were briefed to create a name, brand and microsite to target “young career starters”.
We challenged the brief with a bigger solution which BAFTA embraced. We have been retained since since 2010. During this time we have overhauled their brand architecture, their digital engagement strategy and delivered a full suite of clearly named, branded and targeted channels through effective UI and UX design. In the process we have migrated dot org to open CMS, we've increased their brand footprint and developed a full suite of brand guidelines for international affiliates whilst keeping a member and governance board involved and onside with some major communications changes.
Recent projects include the new brand and website for Bafta 195, the social media campaign to launch and promote Bafta Breakthrough Brits in association with Burberry and the internal comms campaign to announce the new building plans to open up and extend Bafta’s flagship premises.
A new contemporary dining experience from chef Mark Sargent required an equally contemporary identity.
From our brand positioning and name (inspired by the first cartographers of Soho) we created a visual identity that was both accessible and premium given its location on this vibrant and eclectic street, a stone’s throw from Leicester Square.
Having created the B2B brand for Camm & Hooper we now needed to create a brand system for the individual venue brands so they could exist independently but together combined to deliver a portfolio family of brands to attract investment and build brand equity.
Drawing on the heritage of each location, the solution delivers a unique consumer brand for each event space whilst allowing them to co-exist as a family for the investor brand and the corporate purchaser.
The first venue in the portfolio was a “tired” Bermondsey restaurant and live event space followed swiftly by the 300-year old Banking Hall, soon to open its doors is the Victorian Bath House. Watch this space for many more venues in 2016.
A brand loved by many Londoners that needs to communicate across a broad range of consumer touch-points whilst allowing flexibility for partners and sponsors.
An ambitious new restaurant launch in the very heart of London
A large restaurant overlooking Trafalgar Square, offering all day-dining required a brand to match the ambition.
London’s first and finest American restaurant, brimming with history and character came to The Council to reinvigorate their brand identity for a younger more contemporary Covent Garden diner.
We were happy to oblige, creating a chic and glamorous American Art Deco inspired icon that brought three brand offers (Martini Bar, Dining Room and Club Room) together cohesively with a range of collateral that included way-finding, website, menus, uniforms and a cocktail shaker or two.
As a young and growing start-up, it was time for Poncho No8 to re-evaluate their brand to ensure they were ready for significant expansion in the burgeoning Burrito market. They called The Council.
We re-calibrated the Poncho 8 design identity, making the logotype easier to understand and injected some all-important humour in the visual mix.
We developed a single-minded positioning and refreshed the visual languauge ensuring the brand stayed witty and engaging across all customer touch-points from signage and napkins to website and promotion.
A brand refresh for this sympathetically restored original 19829 gin palace
After the authentic restoration of this original 1829 gin palace a sympathetic refresh of its brand identity was required.
An elegant identity for this very British seasonal produce specialist
A brand new restaurant in the centre of ‘Noho’ asked The Council to deliver its identity.
Our simple, yet elegant solution focused on the core proposition “British food, using the best seasonal, specialist and wild produce from around the UK”. A traditional logotype, combined with a simple illustrative style and subtle colour palette is at the heart of this identity and is delivered consistently across all collateral including web, menus etc.
A fine-dining and cocktail bar for London’s glitterati set on an exquisitely restored London Routemaster. This bus needed a name, an identity and a customer experience that exceeded expectations.
From logotype to call-centre script and website to coasters, we delivered the end-to-end brand experience. If you are lucky enough to experience this it will stay with you forever.