We were briefed to create a name, brand and microsite to target “young career starters”.
We challenged the brief with a bigger solution which BAFTA embraced. We have been retained since since 2010. During this time we have overhauled their brand architecture, their digital engagement strategy and delivered a full suite of clearly named, branded and targeted channels through effective UI and UX design. In the process we have migrated dot org to open CMS, we've increased their brand footprint and developed a full suite of brand guidelines for international affiliates whilst keeping a member and governance board involved and onside with some major communications changes.
Recent projects include the new brand and website for Bafta 195, the social media campaign to launch and promote Bafta Breakthrough Brits in association with Burberry and the internal comms campaign to announce the new building plans to open up and extend Bafta’s flagship premises.
A PR campaign for Wellcome Collection’s incredibly curious audience
Wellcome was making its collection more accessible to the public by building an amazing new spiral staircase to connect every floor and every gallery making access easier – the downside is the building will need to close for up to one year.
A positive message and a positive comms campaign was required not only for current visitors but for press and new visitors. Our intriguing design deployed the spiral schematic to emphasise the breadth and depth of the collection whilst remaining true to the “incredibly curious” positioning.