We were briefed to create a name, brand and microsite to target “young career starters”.
We challenged the brief with a bigger solution which BAFTA embraced. We have been retained since since 2010. During this time we have overhauled their brand architecture, their digital engagement strategy and delivered a full suite of clearly named, branded and targeted channels through effective UI and UX design. In the process we have migrated dot org to open CMS, we've increased their brand footprint and developed a full suite of brand guidelines for international affiliates whilst keeping a member and governance board involved and onside with some major communications changes.
Recent projects include the new brand and website for Bafta 195, the social media campaign to launch and promote Bafta Breakthrough Brits in association with Burberry and the internal comms campaign to announce the new building plans to open up and extend Bafta’s flagship premises.
The channel UKTVG2 was virtually invisible. People didn't understand the name and spontaneous awareness was less than 2% and the channel had the highest misattribution of any of the ten UKTV channels.
A brand new name, a new positioning “the home of witty banter” based on consumer insight and a unique identity he first of a ten channel network re-brand, based on detailed consumer research and insight. “The home of witty banter” was born.
IPA gold winner 2008.
67% uplift in reach (Source: BARB)
71% uplift in pay TV (Source: BARB)
£4.5m additional profit in 6 months (or £3 return for every £1 invested in marketing)
Rescued from the administrator Deloitte in April 2013, by the capital investment company Hilco, HMV had a huge task on its hands. Despite being a much-loved heritage high street brand, negative perceptions and significant competition required a brand re-think.
We partnered with the new management teams at HMV Retail, HMV Digital and HMV Online to define the umbrella brand philosophy and its relationship to each business.
The brand re-launch titled “home of entertainment since 1921” re-ignited the brand in-store (including way-finding and POS) and online and launched a new digital download offer. The ATL campaign launched in the the UK was subsequently taken up in Ireland and Canada and reminded customers of its core offer.
This re-positioning enabled HMV to capitalise on its USP: physical location. Live events increase footfall by 7.5%. Focusing on this has seen a year-on year rise in sales of 9.2% (Q2/FY14). Physical album sales have increased by 12% compared to the sale of digital albums, which slumped 17% as the download market battles with streaming services such as Spotify.
Another brand made better by The Council, or in Paul McGowan’s words (Chairman, HMV). “This business is flying”
With the loss of the 2016 Olympics to a rival broadcaster, we believed Yle needed to unite their individual sports programming under a single brand brand driving credit back to this respected Finnish public service broadcaster.
We worked with many stakeholders across the organisation and the in-house teams at Yle, both creative and programming to create the umbrella “Urheilu” multi-platform brand endorsed by Yle.
Conceived by James Patterson, author of more than 350 million book sales, Bookshots meets the modern reader’s desire for shorter-length ‘shots’ of action-packed entertainment that fit in with their busy lives, by offering them great stories in a more concise format. An entirely new way of reading.
BookShots is a truly revolutionary idea: potentially the greatest innovation in publishing since the mass-market paperback. With attention and time in decline and technology racing ahead of human behavior, the BookShots brand needed to capture this very essence and place the reader at the centre of this 21st century conundrum wherever, whenever and however they wanted to read.
KPMG is a global network of professional services firms providing Audit, Tax and Advisory services employing 174,000 people and operational in 155 countries.
KPMG Spectrum is a new technology based business offering tailored capabilities, tools and insights. Intelligence generated from the software solutions (third party governance, operating efficiencies, technology, tax and regulatory compliance) will enable organisations to make impactful decisions that sustain and drive growth and solve business issues.
Emulating the very foundations of the business, we delivered a launch identity for KPMG Spectrum that is different, disruptive and experience-led. Only recently launched it has triggered exceptionally positive reactions from existing and prospective clients for such a market-disrupting business.
Funded by four of the UK’s leading publishers including Penguin Random House and Harper Collins the objective of this consumer brand was to move Amazon book purchasers to a more trusted peer-endorsed supplier.
Using the book-club strategy, the functionality of this brand provided book-lovers with topics and groups of like-minded people to ensure any recommendations were real, valuable and not an algorithmic nuisance.
Common with almost all European public service broadcasters is the aging audience profile and the reduction in relevance to the younger consumer. The primary objective of this brand repositioning was to address this issue.
Over a twelve month period, we worked collaboratively with Yle News, Yle Marketing and the in-house production teams to re-invigorate the news identity and revolutionise the presentation style and tonality of all bulletins. With 400 daily news bulletins in 7 languages across TV and radio, you begin to realise the scale and complexity of this project.
The result was a re-launch that generated significant earnt media coverage, trending on twitter during and garnering its own hash tag conversation.