The task
To re-name and re-position The Community Channel which had been on-air for 16 years and had just become a charitable Community Benefits Society, making it more accessible to a broader audience.
The solution
We worked closely with the management team, stakeholders, members and influencers over an 18-month period conducting research, interviews and focus groups to gather insight and validate each step of the process.
The result
A new name, a new brand positioning and a new programming strategy to inspire, motivate, facilitate and above all connect people to do more.