The world’s biggest female entertainment channel was coming to the UK. Already present in most countries around the world, the brand had little or no awareness in the UK. Whilst the logo was being imported, the new on-screen identity had to bring relevance and pertinence to the UK audience.
Our ‘triptych’ creative concept ensured the highly visible content was anchored in and around the signature logotype, which itself became a playful, spontaneous agent provocateur within the identity.