With more than 2m subscribers and a loyalty card scheme that had been “on hold” for almost a year, the path to success for the re-launch of purehmv was steep!
A revised logotype, a new positioning: “cool stuff that money can’t buy” and a seamless transition from the old card to the new (with previous earned loyalty being transferred) its become the card to carry.
Its re-launch success is adding more than 7,000 cards per week. At £3 each it offers you the pass to exclusive content. There were 27,000 cardholder applications for the recent 5SOS (5 Seconds of Summer) event alone when they launched their new album at the HMV flagship store at 363 Oxford Street.