PHD Worldwide, part of the Omnicom Media Group required a collaborative partner to work with their broad stakeholder team to refresh the global identity.
The first step was to move the 25 year-old PHD mark to a contemporary space, without losing any of its recognisable brand equity. Next step was to rationalise and re-structure the myriad of ‘sub’ logos that had evolved over the years to develop a slick, sharp presentation system.
We have delivered a truly agile identity that works equally well in New York as it does in Shanghai.
All this without losing the all-important PHD spirit and energetic attitude!
With The Council, PHD Worlwide “found a better way”!