The task
A partner was required to create and launch the i12WRK brand, initially in the Middle East. This innovative digital product combines location functionality with vacancies streamlining the recruitment process for both employers and candidates.
The solution
We worked with the team in Dubai to position the brand in the market. A unique tone of voice and communications strategy was essential. The visual identity followed along with UX design and a launch campaign for consumers along with all B2B sales collateral.