As a young and growing start-up, it was time for Poncho No8 to re-evaluate their brand to ensure they were ready for significant expansion in the burgeoning Burrito market. They called The Council.
We re-calibrated the Poncho 8 design identity, making the logotype easier to understand and injected some all-important humour in the visual mix.
We developed a single-minded positioning and refreshed the visual languauge ensuring the brand stayed witty and engaging across all customer touch-points from signage and napkins to website and promotion.