With most M&A’s come brand hierarchy problems. This was no exception with RLJ Entertainment’s (itself A subsidiary of RLJ Inc.) acquisition of Acorn Productions, the proud owner of some of the world’s best known content brands including Agatha Christie.
With the 125th anniversary of Agatha Christies birth in 2015, it was time to solve the brand endorsement problems and create a new hierarchy for the organisation. With a multitude of stakeholders both UK and US, a broad range of products: B2B; TV end-boards; online; print; DVD and merchandise in different languages, a simple and elegant solution was required.