Having created the B2B brand for Camm & Hooper we now needed to create a brand system for the individual venue brands so they could exist independently but together combined to deliver a portfolio family of brands to attract investment and build brand equity.
Drawing on the heritage of each location, the solution delivers a unique consumer brand for each event space whilst allowing them to co-exist as a family for the investor brand and the corporate purchaser.
The first venue in the portfolio was a “tired” Bermondsey restaurant and live event space followed swiftly by the 300-year old Banking Hall, soon to open its doors is the Victorian Bath House. Watch this space for many more venues in 2016.