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THE COUNCIL
  • Projects
    • All
    • Hospitality
    • Comms
    • Media
    • Consumer
    • Identity
    • B2B
    • Consultancy
    • Not-for-profit
    • Digital
    • Campaign
    • New Page
  • Manifesto
  • Process
  • Team
  • Contact

BookShots

The task

Conceived by James Patterson, author of more than 350 million book sales, Bookshots meets the modern reader’s desire for shorter-length ‘shots’ of action-packed entertainment that fit in with their busy lives, by offering them great stories in a more concise format. An entirely new way of reading.

 

The solution

BookShots is a truly revolutionary idea: potentially the greatest innovation in publishing since the mass-market paperback. With attention and time in decline and technology racing ahead of human behavior, the BookShots brand needed to capture this very essence and place the reader at the centre of this 21st century conundrum wherever, whenever and however they wanted to read.

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