To refresh the off-air campaign brand and re-design the press and digital templates for BBC Worldwide’s Lifestyle channel broadcast across Europe, South Africa and Asia.
Our challenge was to find a level of regional harmony in the design whilst ensuring local appeal. This was of particular importance because the programming mix and local tastes are different, production capability varies, but the need for brand consistency was absolute.
Our approach involved a high degree of consultation with the regional teams and immersing ourselves with their particular challenges. This ensured all design templates, guides, press and digital applications met both regional and global needs.