KPMG is a global network of professional services firms providing Audit, Tax and Advisory services employing 174,000 people and operational in 155 countries.
KPMG and McLaren formed a strategic alliance that is unique. KPMG brings a wealth of knowledge of business sectors, data analytics and operational excellence. McLaren brings predictive analytics and simulation through high performance design and technology. Together they transform the ability of big businesses to respond at pace to challenges and to improve their performance. They needed an identity that encapsulates this highly innovative and fluid proposition.
As this strategic alliance is unlike any other consultancy. Delivering results that were previously unimaginable. So the visual identity looks like nothing you’d expect from the world of consultancy.
It's a dynamic, flexible fluid brand fit for the digital world and can take advantage of a wide array of applications and situations as demonstrated here.